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CTR Calculator

CTR — clicks divided by impressions — is the universal performance currency across search, ads, and email. This calculator gives you the exact percentage plus benchmarks to judge it: organic position 1 averages ~28%, positions 5–10 run 1.5–3%, search ads ~3–6%.

Click-through rate
2.50%
Benchmark
1.5–3%

Typical organic CTR for positions 5–10; position 1 averages ~28%

In Search Console, pages with high impressions but sub-benchmark CTR are your cheapest wins — rewrite the title and meta description before writing anything new.

How to Use the CTR Calculator

  1. 1Enter impressions and clicks from GSC, ads, or email reports.
  2. 2Read your CTR percentage.
  3. 3Compare against the benchmark for your channel and position.
  4. 4Fix under-performers with better titles/descriptions first.

Frequently Asked Questions

What is a good CTR for organic search?
Position-dependent: #1 averages ~28%, #3 ~11%, #10 ~2.5%. If you rank #3 with 4% CTR, the snippet copy — not the ranking — is your problem.
How do I improve a page's CTR?
Rewrite the title to mirror the query and add a specific number/year; give the meta description a concrete promise and action verb; add schema where it earns visual extras.
Why is my CTR falling while rankings hold?
Usually SERP layout: AI Overviews, ads, or rich results pushing you visually lower. Adapt by targeting the query variations that still deliver clicks and strengthening your snippet.

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