CTR — clicks divided by impressions — is the universal performance currency across search, ads, and email. This calculator gives you the exact percentage plus benchmarks to judge it: organic position 1 averages ~28%, positions 5–10 run 1.5–3%, search ads ~3–6%.
Typical organic CTR for positions 5–10; position 1 averages ~28%
In Search Console, pages with high impressions but sub-benchmark CTR are your cheapest wins — rewrite the title and meta description before writing anything new.
CVR plus revenue-per-visitor in one view.
Live Google-result mockup with pixel-accurate warnings.
Correctly encoded campaign URLs from five fields.
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