Conversion rate turns raw traffic into a business number. This calculator computes CVR (conversions ÷ visitors), and — with a value per conversion — total revenue and revenue per visitor, the single best metric for comparing traffic sources.
Typical e-commerce range; lead-gen landing pages often hit 5–15%
Benchmarks: e-commerce averages 2–3%, strong sites 4–5%; lead-gen landing pages 5–15%. Whatever your number, doubling CVR doubles revenue with zero extra traffic — which is why CRO usually beats buying more visitors.
Clicks ÷ impressions with context benchmarks.
ROAS with the break-even line your margin implies.
Work out whether your link building spend actually pays back.
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