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Conversion Rate Calculator

Conversion rate turns raw traffic into a business number. This calculator computes CVR (conversions ÷ visitors), and — with a value per conversion — total revenue and revenue per visitor, the single best metric for comparing traffic sources.

$
Conversion rate
2.40%
Revenue
$6,000.00
Revenue per visitor
$1.20
Benchmark
2–5%

Typical e-commerce range; lead-gen landing pages often hit 5–15%

Benchmarks: e-commerce averages 2–3%, strong sites 4–5%; lead-gen landing pages 5–15%. Whatever your number, doubling CVR doubles revenue with zero extra traffic — which is why CRO usually beats buying more visitors.

How to Use the Conversion Rate Calculator

  1. 1Enter visitors/sessions and conversions for the period.
  2. 2Optionally add value per conversion.
  3. 3Read CVR, revenue, and per-visitor value.
  4. 4Compare per-visitor value across your traffic sources.

Frequently Asked Questions

What is a good website conversion rate?
E-commerce: 2–3% average, 5%+ excellent. Lead-gen landing pages: 5–15%. SaaS trial signups: 2–7%. Always benchmark against your own history first — trends beat absolutes.
Sessions or unique visitors — which denominator?
Pick one and stay consistent. Sessions suit transactional funnels; visitors suit considered purchases with multiple research visits. Mixing them breaks comparisons.
What lifts conversion rate fastest?
Message match (ad promise = landing headline), one clear CTA, fewer form fields, visible trust signals, and page speed. Test one change at a time.

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