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Anchor Text Ratio Calculator

Over-optimized anchor text is one of the most common triggers for link-based ranking problems. A natural profile is dominated by branded and URL anchors, with keyword-rich anchors as the minority. This calculator classifies each anchor you paste — branded, naked URL, generic, or keyword — and shows the percentages.

Anchors
0

Paste your anchor list above

Export anchors from Ahrefs, Semrush, or Search Console, paste one per line, enter your brand name, and check the exact-match share. If keyword anchors exceed roughly 30%, prioritize branded links until the profile rebalances.

How to Use the Anchor Text Ratio Calculator

  1. 1Export your backlink anchors and paste one per line.
  2. 2Enter your brand name so branded anchors are detected.
  3. 3Review the branded / naked / generic / keyword split.
  4. 4If exact-match anchors exceed ~30%, dilute with branded links.

Frequently Asked Questions

What is a natural anchor text ratio?
Roughly 40–60% branded, 10–20% naked URLs, 5–15% generic ('click here'), and under 20–30% keyword or exact-match anchors. Top-ranking sites skew heavily branded.
Why is too much exact-match anchor text risky?
It's the classic footprint of manipulative link building. Since Penguin, Google discounts or penalizes profiles where money keywords dominate the anchors.
How do I fix an over-optimized anchor profile?
Build new links with branded and natural-sentence anchors, and where possible ask webmasters to update the most aggressive anchors. Ratios recover as the new links accumulate.

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