EPC — earnings per click — is the affiliate marketer's universal comparison metric: it collapses commission size and conversion rate into one number you can weigh against any other offer. This calculator derives EPC, conversion rate, and earnings per 1,000 clicks from your real campaign data.
Use it to allocate traffic: an offer paying $50 that converts at 1% ($0.50 EPC) loses to a $15 offer converting at 5% ($0.75 EPC), despite the smaller headline commission.
Pageviews → realistic monthly ad revenue.
CVR plus revenue-per-visitor in one view.
Work out whether your link building spend actually pays back.
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