Follower counts are vanity; engagement rate is the health metric — and the number brands check before paying influencers. This calculator computes the standard ER-by-followers formula: (likes + comments + shares) ÷ followers, with grading benchmarks.
Good
3–6% good · 6%+ excellent (varies by platform & size)
Context matters: smaller accounts naturally engage higher (nano accounts 4–8%, mega accounts 1–2%), and platform norms differ. Judge trends in your own rate before comparing across accounts.
20 tag variations from your topic keywords.
One post checked against six platform limits.
Clicks ÷ impressions with context benchmarks.
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