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Email Marketing ROI Calculator

Email remains the highest-ROI channel in marketing — averaging roughly $36 back per $1 — but your list's economics are what matter. This calculator walks the full funnel: sends × click rate × conversion rate × order value, against campaign cost, to project revenue and ROI per send.

%
%
%
$
$
Expected clicks
250
Expected orders
8
Revenue
$450.00
ROI
125.00%

Email averages ~$36 back per $1 spent across industries

Use it to value list growth too: once you know revenue per send, each subscriber has a concrete monthly value — which tells you what you can afford to pay for acquisition.

How to Use the Email Marketing ROI Calculator

  1. 1Enter sends, click rate, and click-to-purchase conversion.
  2. 2Add average order value and campaign cost.
  3. 3Read projected clicks, orders, revenue, and ROI.
  4. 4Divide revenue by list size to get per-subscriber value.

Frequently Asked Questions

What are average email marketing benchmarks?
Across industries: open rates 25–40% (post-Apple-MPP inflated), click rates 1–3% of delivered, click-to-purchase 2–5% for e-commerce. Beat your own history, not the averages.
Is email really 36:1 ROI?
That's the widely cited cross-industry average (DMA/Litmus studies) — driven by email's near-zero marginal send cost. Your number depends on list quality and offer fit; this calculator gives yours.
How much is one subscriber worth?
Monthly email revenue ÷ list size. If 10,000 subscribers drive $4,000/month, each is worth $0.40/month (~$4.80/year) — your ceiling for acquisition cost per subscriber.

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