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Organization Schema Generator
Your brand is an entity in Google's Knowledge Graph — or it isn't. Organization markup on your homepage is the seed: it declares your name, logo, contact point, and (via sameAs) the social profiles that corroborate your identity across the web.
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This generator builds the JSON-LD from a short form. Keep name and logo consistent with what appears on your site and profiles: entity building is a consistency game played over months.
How to Use the Organization Schema Generator
- 1Enter your organization name, URL, and logo (512×512+ recommended).
- 2Add a contact email and your social profile URLs.
- 3Paste the script into your homepage <head>.
- 4Keep name/logo identical across site, profiles, and directories.
Frequently Asked Questions
Where should Organization schema go?
Once, on the homepage (or in a site-wide layout with a stable @id that pages reference). Duplicating full copies with different data fragments your entity.
What does sameAs do?
It links your entity to its profiles (LinkedIn, X, Wikipedia, Crunchbase…), helping Google consolidate signals about your brand — a prerequisite for Knowledge Panels.
Does Organization schema get a Knowledge Panel?
It's necessary but not sufficient. Panels come from corroborated prominence: consistent entity data, third-party coverage, and often a Wikidata entry.
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