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Headline Analyzer

Headlines decide clicks more than any other element — 8 in 10 people read the headline, only 2 read the rest. This analyzer scores yours on the measurable levers: length (40–60 characters), word count (6–12), presence of a number, and power/emotional word usage.

Score
—

Type a headline to score it

Length
0 chars · 0 words

Aim for 40–60 characters, 6–12 words

Signals
✗ no number · 0 power · 0 emotional

Try adding a power word (proven, essential, complete…)

Score several variants and keep the best two for A/B testing. The goal isn't 100/100 — it's a headline that makes a specific promise to a specific reader.

How to Use the Headline Analyzer

  1. 1Type a headline and read its score.
  2. 2Add a number or power word if it fits naturally.
  3. 3Trim to 40–60 characters without losing the promise.
  4. 4Score 3–5 variants and test the top two.

Frequently Asked Questions

What makes a high-converting headline?
Specificity (numbers, timeframes), a clear benefit, and one emotional or power word. '7 Proven Ways to Cut CPC by 30%' beats 'How to Improve Your Ads' on every measurable axis.
Do numbers in headlines really work?
Consistently — list headlines with digits outperform in most CTR studies, with odd numbers slightly ahead of even ones. Digits also survive SERP truncation visibly.
How is the score calculated?
Weighted heuristics from published CTR research: word count (25), character length (25), number presence (15), power words (20), emotional words (15). It's a directional guide, not a guarantee.

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