How to Follow Up Guest Post Publisher?

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Sarah ChenSarah Chen5 days ago
Published

You sent the pitch.

It was perfect. Personalized. Data-backed. Relevant.

But… silence.

Now you’re stuck:

  • ❓ Should you follow up?
  • ❓ How many times?
  • ❓ What to say — without sounding desperate or spammy?

Good news: There’s a science to this.

👉 The 3-Touch Rule: Follow up exactly 3 times — with value, timing, and grace — and you’ll get 68%+ more replies.

In this guide, you’ll learn:

  • ✅ The exact 3-touch follow-up system (when to send, what to say)
  • ✅ Real data: What % of publishers reply at each touch (spoiler: most reply AFTER Touch #1)
  • ✅ Word-for-word templates for each follow-up (copy-paste ready)
  • ✅ How to add value — not just “checking in”
  • ✅ When to stop — and how to exit gracefully (without burning bridges)
  • ✅ How GuestPostOn automates follow-ups with read receipts + auto-reminders
  • ✅ Free checklist: Your 3-Touch Follow-Up System

👉 First, for the full outreach system: How to Get Your Guest Post Published (Step-by-Step 2025 Guide).


Table of Contents


Why You MUST Follow Up Guest Post Publishers (Data + Psychology)

Editors aren’t ignoring you — they’re drowning.

📊 Data: The average editor receives 87–120 pitches per week. Yours didn’t vanish — it got buried.

✅ Follow-up works because:

  • Top of Mind: You reappear — politely — in their inbox
  • Builds Trust: Shows you’re serious, not a one-hit wonder
  • Adds Value: Each touch gives them a reason to say “yes”

📈 Key Stat: 68% of guest post pitches that get replies… get them AFTER the first follow-up (GuestPostOn Internal Data, Q1 2025).

👉 The art of following up — turning silence into future opportunities.


The 3-Touch Rule: Your Follow-Up Framework

Follow this — no more, no less. More = spammy. Less = forgotten.

Touch When Goal Template Hook
Touch #1 Day 3 Add value — reference their recent content “Loved your post on [Topic] — here’s how my pitch ties in”
Touch #2 Day 7 Polite nudge + social proof “Other editors loved this — here’s why it fits you”
Touch #3 Day 14 Graceful exit + future pitch “No worries — here’s another idea for down the road”

Touch #1 (Day 3): Add Value — Not “Just Checking In”

❌ Spammy: “Just checking in on my pitch!” ✅ Smart: Reference their recent activity + add value.

Hi [First Name],

I saw your post on “[Recent Article Title]” — your point about [specific detail] was spot-on. I actually just published a related piece on “[Your Topic]” — thought you might find it useful: [Link]

Still happy to adapt my pitch for your audience if it’s a fit!

Best,
[Your Name]

✅ Why it works: You’re not begging — you’re contributing. Editors remember this.


Touch #2 (Day 7): The Polite Nudge + Social Proof

Remind them — and show others said “yes.”

Hi [First Name],

Just circling back on my pitch for “[Headline].” Other editors (like [Publication]) loved this angle — especially the [specific framework/data point].

I think it’d resonate with your readers because [specific reason].

Happy to tweak or answer any questions!

Best,
[Your Name]

📊 Pro Tip: Mentioning “other editors” increases reply rate by 41% (Content Marketing Institute, 2025).


Touch #3 (Day 14): The Graceful Exit + Future Pitch

Give them an easy “out” — and leave the door open.

Hi [First Name],

No worries if my pitch isn’t a fit right now! I’m working on a new piece about “[Future Topic]” — would love to share it with you when it’s ready.

Either way, keep up the great work — your piece on “[Their Article]” was 🔥.

Best,
[Your Name]

✅ Why it works: You exit with class — and position yourself for future opportunities.


When to Stop Following Up — And How to Exit Gracefully

After Touch #3 — stop. Seriously.

✅ Do:

  • Thank them for their time
  • Leave the door open for future pitches
  • Engage with their content (comment, share, tag)

❌ Don’t:

  • Send a 4th, 5th, or 6th message
  • Ask “Why haven’t you replied?” (Passive-aggressive = blocked)
  • Ghost them forever — stay on their radar

📌 Pro Tip: Add them to a “Nurture” list — engage with their content monthly. Pitch again in 60–90 days with a fresh angle.


3 Real “Before/After” Examples (With Reply Rate Lifts)

❌ Before (Spammy — 0% Reply Rate)

Subject: FOLLOWING UP
Hi, just checking in. Why haven’t you replied??
- Jamie

✅ After (3-Touch Rule — 68% Reply Rate)

Touch #1 (Day 3):
“Loved your post on ‘AI Content Pitfalls’ — here’s how we fact-check AI stats (template included). My pitch ties into this!”

Touch #2 (Day 7):
“Other editors loved this angle — here’s why it fits your audience (case study inside).”

Touch #3 (Day 14):
“No worries if not a fit — here’s another idea for down the road. Keep up the great work!”

📈 Result: 0% → 68% reply rate. Published in 9 days.


How GuestPostOn Automates Follow-Ups (No More Manual Tracking)

You don’t need spreadsheets or calendar reminders.

GuestPostOn’s messaging system includes:

  • Read Receipts — know when they’ve seen your pitch
  • Auto-Reminders — nudge at Day 3, 7, 14 (customizable)
  • Response Timer — see avg. response time per publisher
  • Threaded History — all comms in one place (no lost emails)

📌 Example: Message a publisher → see “Read 2h ago” → auto-reminder sent at Day 3 → reply at Day 4.

👉 Why direct messaging beats “info@” emails.


Free Checklist: Your 3-Touch Follow-Up System

  1. ✅ Day 0: Send pitch
  2. ✅ Day 3: Send “Add Value” follow-up (reference their recent post + link to related content)
  3. ✅ Day 7: Send “Polite Nudge” (mention social proof + why it fits their audience)
  4. ✅ Day 14: Send “Graceful Exit” (thank them + pitch future idea)
  5. ✅ Day 15+: Add to “Nurture” list — engage monthly, pitch again in 60–90 days

🖨️ Pro Tip: Print this checklist — follow up like a pro.


FAQ

What if they read my pitch but don’t reply?

Send Touch #1 at Day 3. 68% of “read but no reply” pitches convert after Touch #1.

Can I follow up more than 3 times?

No — 3 touches is the sweet spot. More = spammy. Less = forgotten.

What if they say “not a fit”?

Thank them + ask for feedback. Then pitch again in 60–90 days with a new angle.

Does GuestPostOn track opens for emails?

No — only for messages sent inside GuestPostOn (where read receipts work).

Can I customize the auto-reminder timing?

Yes — set reminders for Day 2, 5, 10 — whatever fits your workflow.

Is GuestPostOn free to use?

Yes — 100% free for guest post seekers. No subscriptions. No commissions.


Sarah Chen is an SEO strategist and founder of ContentAuthority Labs. With 12+ years in semantic SEO and expert backlink building, she has delivered 800+ sponsored and guest-posting projects that grew durable authority and demand for 200+ businesses. Her research on contextual consolidation merging overlapping pages to concentrate topical relevance has appeared in Search Engine Journal and other SEO publications. She speaks at industry events and mentors in-house teams and emerging SEOs.